The demographic is a little older. 20s and up. Twitter has become a Hugh viewing party during certain shows. During the airing of Game of Thrones search #got and you'll see Twitter burning up with tweets.
The company is requiring it so it should be done on company time and not the employees' time. The person checking the bags is in fact doing 'company work' and getting paid to do so then the checkee should be compensated as well.