That's a statement based on the fashion industry in which a 'look' last very little. The timepiece industry isn't insulated from that. A certain watch will suddenly become popular until the next look is found.
Yet it's OK for Apple to take advantage of whatever they can? It's a 2 way street. In some places Apple saves a buck, and in others it overspends by a buck, but at the end of the day they've saved way more than they've overspent.
How do you suppose they accomplish that?The article claims that Apple gets favorable rent prices because of the increased foot traffic, but how does increased foot traffic directly benefit the property owner?