But if you look at the numbers Samsung's fortunes didn't really take off until the S3, which went away from a iPhone clone design. One could argue that it got it's cachet is because they're different from Apple, not because they're similar.
Many of which are also in every other non-Samsung Android phone. So why aren't they enjoying a similar level of success? If any phone looks like a iPhone now it's the HTC One. So why aren't they achieving what Samsung has?