By that I meant the sudden appearance of a new player in the space. Bad wording on my part. Time and time again we've seen Apple adopt an idea, and blow it away. You want to put a fingerprint scanner? We'll show you the proper way to do it, and then we'll incorporate it into a secure payment system using a NFC chip. You want to go with a bigger screen? We'll show you the proper way to do that as well. Apple has the money, and the personnel to eliminate all threats.