If that was their strategy for 2012 then why did they release all this crap hardware with someone else's OS? No good ecosystem, poor customer support and not altering course when the user satisfaction falls way below Apples' #1. And to top it all, they didn't do anything about all this the following year. Nor this (calendar) quarter.
We tried, we failed, but we'll just try some more.
Samsung. The always trying company.