Since they (Parallel's) have been sending emails and advertising on the web for a week. I can't see how this is a news story.
Sure seems like an Infarticle and there should be a disclaimer so some users don't read the supposed article as an endorsement from people they think they trust with reporting facts. Or perhaps those claims are just rumours?
You mean like The Egyptians, The Mongols, The Romans, The Spaniards, The French, The English?
No one stays on top forever. So unless you are willing to give a more precise time frame, your prediction is not too impressive.