Apple culture or no, money is important. If nothing else, Microsoft hurts Apple retail (at least a little) by taking away their best employees.
A person may have a "Mac for Life" tattoo and every Apple product ever made,...
...For the hot chick in the apartment right above you.
"A camera? For me? Thanks!"
Of course, you can helpfully show her how to upload pictures into her computer via USB. "And never, ever take the SD card out!"