- Forum: General Discussion
Apple definitely cares about units and marketshare. They can only continue to invest in MacOS if they can amortize the cost across a large number of units. In other words, Mac sales fund MacOS development. I think Apple has done a good job, with the MacBook Air (display resolution notwithstanding) they need to get much more aggressive with other models. While PC's are no longer a growth market they still generate a ton of revenue and fair amount of margin for the top vendors.