I seriously doubt any money lost. In fact, the argument could be made that money is gained. But it's almost definitely not lost. I mean, if you're going to Store with the intention of buying something, be it a new r-Ipad Mini, an iMac, or just a battery charger -- whatever, the store being down isn't going to make you say, "Oh well. Screw the iMac I was just about to spend $2,700 on. I'll just get a Dell." And there's definitely a marketing angle to this, as was said.
11/11/13 at 11:59pm