What made it brilliant, was that it just worked. The seamless way you could navigate, intuitively and how there was a 360 work flow, you searched for a location on the maps, then you clicked contact and then you clicked call. Simple but brilliant. Large, screen and a beautiful design. I know at the time this was going to revolutionise the mobile market, but for some unknown reason, i didn't buy apple stock!... something i deeply regret.