I went to the Tesla showroom on Santana Row last Friday. Zero sales pressure, helpful people.(And no, I'm not in the market for a Tesla anyway. It was just near the restaurant I went to.) As I said before, Apple spends a lot of time and energy and money and blood and sweat and tears on delivering a good experience to their customers. Maybe the "average Joe" would appreciate a refuge from the usual, terrible, Best Buy / Wal-Mart experience. I certainly would.