Agree. But Apple has never (really) done a wearable, and they've never done a consumer product as expensive as the Apple Watch Edition. Just a random guess, but I'd say it might run $2K or higher. Depending on whether the band has a matching gold clasp. So Apple might want to build the buzz for a few extra weeks before the Apple Watch release. Then again, an all-new MacBook Air should get more than 2nd billing. Especially if it's shockingly thin, Retina etc.