My thoughts are the same but somehow I feel Steve Jobs had this covered when he initiated Apple University. Apple as a company was truly his best creation. http://www.appleinsider.com/articles/11/10/06/apple_university_revealed_as_plan_to_teach_executives_to_think_like_steve_jobs.html
John Browett probably had his dirty hands all over these ads, now he needs to come forward and admit messing up again.
Apple retail boss Browett admits 'messing up' over store changes
That's nuts (the elaborate process of making the device). I applaud the people responsible for designing the equipment, programming automation of the factory and creating the equipment, moulds etc that are used to create the idevices and other electronics.