John Browett probably had his dirty hands all over these ads, now he needs to come forward and admit messing up again.
Apple retail boss Browett admits 'messing up' over store changes
That's nuts (the elaborate process of making the device). I applaud the people responsible for designing the equipment, programming automation of the factory and creating the equipment, moulds etc that are used to create the idevices and other electronics.
If the new iPhone resolution changes to 1024 x 640 at 16:10, all old apps will still work perfectly fine without any adjustment. You'd just see black bars at the top bottom of the screen where pixels are not used.