Show me a swing in GOOG that equaled the swing in AAPL in the last 5 and I will. AAPL has been a lot more volatile over the years. It makes people antsy. $200 back down to $80 [on edit: "although this was a time when most stocks took a large hit")... $700 back down to $360. AAPL is still a stock that makes people hold their breath when they buy it.