Is data the whole story here? All the data in the world doesn't guarantee that your plan will work. I agree that Apple is late to the party on this one. The writing is on the wall. Only time will tell if this Beats strategy is what it will take to right the iTunes ship or even if Apple is able to pull it off.
Just a side note... Just because you and the analysts are warming to the deal doesn't mean that it is a good deal. Only time will tell that. This is a site for opinions. It's more likely that you refuse to understand because you don't agree.