I think you said the same thing I did... just differently. Technicals always trump psych after a certain amount of time. People just can't stay psyched about a stock if the technicals keep proving them wrong. Eventually they run. Apple slipped into its high p/e like it was an old pair of slippers and continued to increase valuation and the p/e went down. Amazon's slippers are on the wrong feet and, yes, it will eventually crash if it doesn't improve its bottom line.