I would wait until the stock gets oversold. Right now it is overbought and is bound to go down somewhat. Right now I believe we're seeing "sell on news"... which would be news of the stock split. In the short term it could get dicey for anyone who buys right now but in the long term I really believe that we're going to see at least $700 ($100 post split) and most likely higher... on iPhone sales alone. ... but I'm just some guy on the internet.