A few of us think it will pick up during the holiday gift buying. Parents buying their kids a colorful phone. The more of them seen in the wild, the better the sales as time goes on. It just has to get trendy.
Most important update since the first iPad? Give me a break.
Retina mini? Sure. Very important.
Larger form factor? Sure. Something totally new is always important.
Going on the evidence this analyst is using? Oh boy.