- Forum: iPod + iTunes + AppleTV
Recent epiphany: people become cord cutters when they believe there is no value in the cable product. "If I put up a antenna, I get shows for free." Sure. The trick is demonstrating the value you receive for the monthly fee - something cable companies simply can't do. The market has clearly shifted. People will pay for a service/content they value. Subscription fees, unless very low amounts, are not attractive.