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Posts by Big Brother 84

The figures may indeed support your idea but, at a time when their brand lacked credibility, copying the leader bought them some.
Sadly, no amount of money will compensate for the market share that Samdung now has as a result of stealing. One can only speculate how small that share would be if they had stuck with their 90's style interfaces.
Just look how crap Samsung's products are when they have no one to copy.
I love the thought of a biometric watch that monitors your health. That would be a real selling point. I can see how it would be pretty straightforward to monitor your pulse and therefore heartbeat - useful. But can anyone explain what other measurements can be taken from something attached to your wrist? Electrical conductivity? Anyone?
If you only use just one of Adobe's products there's a chance you can find an individual alternative. However, if you use the the big 4 - Photoshop, Illustrator, InDesign and Dreamweaver as your main tools there is no serious alternative out there, and certainly no suite of software - it's practically a monopoly.   I expect to pay for software, it is one of the tools of my trade, but at least I had the choice to upgrade when I could afford it - with subscription I...
  You clearly have absolutely no idea what a brand consultant does. I'm afraid it is you that is looking 'shallow and ill-informed'.
  Not so. Every detail, including the naming system, is very important. Brand architecture and naming are key elements of brand strategy. If you are not convinced read any one of a thousand books on the subject.
  An interesting notion but there would still have to be some way of differentiating one model from another. I doubt people would want to go around saying 'I've got the iPhone with 4 inch screen A6 chip'   The iMac has a much longer period between redesigns and they don't sell old and new models at the same time. Even though they don't give them official labels they get them anyway... G5, Intel Polycarb, Aluminium Unibody etc (might have been easier if they HAD given them...
  I'm not saying the system is truly dreadful (there's a lot worse out there) but it could be better.   If I was ready for a new phone soon, what would sound more appealing to me? An iPhone 5S or an iPhone 6? The latter... marginally.   For 99.9% of potential customers the nuances of a name won't affect their buying decision. But even 0.1% of a market this size is worth having.   Steve Jobs recognised the power of simplicity, and the naming system on all Apple's products...
  Do I take it that putting this title in quotes you have no respect for the work that these people do? Or have you just never heard of the title before?
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