By "we" I think he meant the industry as a whole, not just Apple. And he also said it would cost the same to build shit or beauty, so, let's do beauty. Its like taking the stealing quote out of context, as an apology/rationalization for Samsung copying... gotta take the whole idea, not the bit that supports your point. Sorry, if I misapprehended why you quoted this "bit".
8/23/12 at 9:41pm