The unfortunate fact of the matter is, that nobody, but nobody in the business world,
has any reason to help give Apple any piece of this colossal pie - not merchants, not issuing banks,
not competing NFC-pay approaches, not any of the credit card issuers.
The only motivation any of them have, is to ensure they don't piss off any Apple-lovers
by being seen to be a factor in Pay's failure.
Sure, consumers, were they uniformly alert, informed, and...