- Forum: iPhone
I don't think selling at cost would be a good idea for Apple. But I wish they would consider mid-range or even low cost with 25%-35% margins. Apple could easily sell a mid-range $350-$400 phone. For example, when the iPhone 6 gets out, why not sell the 5c in the $350 - $400 range instead of the usual $450 price point for a 2 years old phone?