Apple should use any advantages that it can for more marketshare.
One of the reasons that the PS2 was such a major success was the
Grand Theft Auto franchise which was exclusive to Sony for years.
Final Fantasy is another which Sony swiped from Nintendo. Other
exclusive titles off the top of my head (Ridge Racer, God of War,
Wipeout, Spyro, Metal Gear Solid, Devil May Cry, & etc.) Also it's
not like they don't have any money to spare. They have 51 BILLION
in the bank....