aapl is a dog. P/E ratios, market cap and margins don't mean shit.
If you purchased $5,000 worth of aapl and amzn at the beginning of 2013, today, July 11th, your aapl stock would be worth $3,888 (22% loss), your amzn would be $5817 (16% gain).
There are plenty of other stocks that will give you much better returns.
Using the same scenario as above, if you bought tsla, it would be worth $17,857. scty, $17,916. Both over 255% gains. spwr $20,833 with 316% gains.