The real issue with this may be that relevant apps are not displayed simply because the developer does not yet have an iPad only version.
For example Asana is a great team and business to-do task management application. But -- it's still an iPhone sized app.
If it causes Asana's developers to get off their butt and complete an iPad version, that's great. If it causes 15,000,000 businesses to miss the fact that they can use Asana, that's bad