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Posts by Smallwheels

In another thread about this ad I was chastised because I said the ad was really bad and pointless. Now a testing agency finds that it tests far below average. So to those of you who claimed you knew better than me, it seems you really don't know about writing advertising copy or creating effective video advertisements. Your clients must not come back for repeat business or perhaps they don't know that you aren't making effective ads for them. I'm in the internet...
There must be tens of thousands of people who own Microsoft stock. When will they get a clue that this company isn't being run very well?   Even if Ballmer is the blame for the way the company is managed, getting rid of him won't get rid of the software problems. Engineers made that stuff and for whatever reason they can't find a way to make their OS easy to use and coherent. A friend of mine is regularly frustrated that her old XP machine and her Windows 7 machine...
Yes. Look at how well the Chinese people are doing at Foxcon without a union.
What else is it about then? No products were talked about or promoted. Slow motion images of people using computer products were shown as a calm soothing voice talked about life and how Apple makes things to give a good experience. Then the line "Designed by Apple in California" appears. This ad is promoting Apple not a product. Ultimately Apple sells products. Maybe they hope people will see this and buy some Apple stock. If they're selling Apple then that's the way to...
Are you just dense? I said "If Apple wants to sell things then those items must be featured directly with people getting results from using the devices."   Showing people sitting around looking at computer products without explaining benefits of having them is very vague. It doesn't give a compelling reason to buy the item.   The old Get A Mac ads with PC and Mac always had the Mac explaining exactly why Macs worked better than PCs and always showed why PCs didn't work...
If the brand is already known then puffing up the brand is a waste of time. Getting more products known and sold is the goal. The designed in California ad is just stupid.  
The 1984 ad was definitely memorable but it totally blew it when conveying anything about computers. This new ad about things being designed in California is similar with less impact. The focus of the ads are on the people and not much on the devices. I can see people using computers of all types anywhere, even in ads not about computers or phones. If Apple wants to sell things then those items must be featured directly with people getting results from using the devices....
People are more likely to buy what they want. Buying things is an emotional decision when work isn't part of the equation. If people can't get what they want then they are less likely to buy a product.   The iPod Touch is way overpriced for what you get.   If Apple created a lossless codec that totally reproduced the full range of analog recordings they could resell their entire iTunes library to people who want the best experience. That would bring in billions of...
You've hit the nail on the head. Apple makes great software only so that it can sell hardware. It has forsaken iWork. Why don't they recognize that if they would make iWork better in functionality than Office they would cause a huge shift in office productivity and grab a much larger share of the enterprise market? They already are grabbing the tablet market and phone markets from that sector. It would behoove them to make a killer office suite so that businesses would...
Items priced out of the market won't ever be adopted widely. USB 3 might be all that anybody needs until USB 4.   Thunderbolt requires chips in the cables. When cables fail due to the wires losing connection with the chips, Thunderbolt will get a reputation as more expensive than it is worth. If Intel wants Thunderbolt to succeed it had better let others play with it or it will just die on the vine.
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