That might be true but the home screen will be the icon of Apple Watch, not watch faces, so it's very important. EDIT: I don't remember what the home screen of Android Wear looks like. That shows how bad its design is.
It's very attractive to me. The first time I saw it I almost sat up from my bed (I saw the keynote at night). This is pure genius. The kind of design you know will never comes out from Android camp. Of course how intuitive it is, is beyond my guess at the moment. But it's extremely stylish.