Even people that have $499 to $599 (plus tax) to spend on a phone will NOT buy a phone with a battery that cannot last one day. Face reality, it is not that hard to figure out. No one is that stupid. Oh wait. Yes, not everything Apple makes is successful. Since you feel so strongly that the Apple watch will tank then it should be obvious that shorting the stock will be brilliant since the failure of the Apple watch will crater the stock. What no? Yeah, I didn't think so.