“Last year, the three weeks ending on Valentine’s Day accounted for a full 12 percent of the year’s online spending in the Flowers & Gifts category -- a seasonal peak that’s expected and pronounced across channels,” said Dan Hess, senior vice president of comScore Networks. As to percentage of gifts above $350 you have to look at demographics. In this case, high end demographics. For many in that demographic $350 is chump change.
12/11/14 at 10:09am