it's only good if they are making money (or losing less money) than their print additions. Making money in more sticky transactions, lower operational costs (mailing/printing/paper/ink orders), and ideally better content for each subscriber (narrowcasting. I don't want the same gardening magazine as my 10 acre suburban brother... I want an urban gardening magazine that focusses on 'little spaces'.
5/3/13 at 11:10am