The old apple TV came out years ago when it was given the 3/5. This version shows more promise, but as of now, it is a disappointment. Very limiting in terms of selection, pricing models, no subscriptions or purchases stored in the cloud, no apps. Poor codec support. No air play, yet. I can see this thing getting much better over time but right now its quite mediocre. It's very similar to what the roku/amazon/netflix partnership has been doing for almost two years.