I don't see price fixing in any fashion, if anything I see Apple's policy as a benefit to the consumer. A consumer can shop Apple's store and feel confident that the price they pay will be the best offered.
True, but many still refuse to acknowledge reality. ebooks are just like regular books and mp3s are just like CDs, in that you never owned the content just the right to use it. Books you owned the paper not the story, CDs you own the CD no tthe music. People have always had a hard time understanding and accepting this reality in the both analogy and digital worlds.