It is ugly because it is longer and reminds a tv remote. It will only fit deeper pockets. And according to the leaked front panel parts it still has a huge bezel and a tiny screen compared to the entire panel area.
Why not to just get rid of it in favor of pure wireless interface? Inductive charging, air play, BT play. The phone jack is obsolete too. This would also make it easier for waterproof design. But instead Apple is stuck with the new connector for another decade.