I myself am in entertainment marketing here in Los Angeles..
Am familiar with JCP as it's now called.
Johnson's changes are "shedding" their old customers in hopes of attracting new "core" customers that assimilate with the "rebranding" of JCP. No surprise here whatsoever.
What happens when you shed your old core customer? Sales and profits tank, decline, what have you. What happens when clever marketing and remodeled and upgraded branding hits the...