I try to do this and sometimes it makes people uncomfortable. I don't like to oversell it. I can come off as pushy when I'm doing that. I'd rather people just come to it themselves after I put it out there.
Isn't that kind of the point of his post though? NBC/Comcast got special deals and recieved special government treatment. That special treatment and access to politicians comes with regulations and other rules and requirements.
That is what I would consider to be the problem. You actually have to court women to get them to work on technology with you and as far as minorities go companies just need to hire the ones already in the field. That will do more to spur diversity efforts than anything.