The people on the interwebs are pissed. MCX and more specifically CVS and Rite Aid has managed to do what no one could do is unite Android and iPhone fan bois and average consumers behind a single cause.
ummm iPad Air 2s have high gross margins so do iPhone 6+s. The mini is a low margin product. However, its a gateway product like the low end iPhone 6. Get people into the ecosystem then they buy more expensive stuff.