Or they were purchasing for other people. I know I was approached for purchasing a watch for some of my friends but I told them no flat out. I'm sure a husband and wife couple may want to try the watch.
With Rolex and other luxury watches you are paying for a name and nothing more. It has literally no utility at all. I will say that Rolex with the silver and orange like color looks pretty nice and usually I don't like Rolex watches.
Accept he is right. They even hinted at this several weeks ago. I received an email from Apple saying I should favorite my favorite watches to ensure they would be available for me to purchase when pre-orders became live. This was the only reason I favorited the watches I liked to begin with. I never favorited anything on their site before.