Agreed. The 5S looked like the 5, but introduced Touch ID, a better, slo-mo camera, True Tone flash, gold finish, and the first 64-bit A7 chip. I think techies familiar with Intel and nvidia's "tick tock" product releases have grown accustomed to thinking of the tock as optimization, but Apple introduces core features in both tick and tock. They aren't resting on their laurels.
9/11/15 at 12:02pm