True, but if you can also look at it this way. An Intel Core i7 3610QM starts for $378. Since Apple buys large volumes, let's just put it $300 for comparison sake. The Intel part is 160 square millimeters. That is roughly $1.88 per square millimeter in die area. If you look at the A6, it is 96.71 square millimeters for a total cost of $17.50. That is $0.18 per square millimeter, or about a factor of 10 cheaper.