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Posts by Flaneur

You're right to call it parroting. Disgraceful journalistic laziness.
I had watched the first video. He's referring to Nike as an example of the "what the product can do for you" genre. That has a long history in advertising, pre-dating Nike. Who copied this or that is troll-level fodder for one-dimensional minds.The more interesting point is how they used the "Think Different" campaign to highlight Apple as the tool for artists and misfit thinkers of all kinds. The campaign would never have worked for Microsoft, for example. Apple was...
Thanks for the links. They make the point that Apple does marketing by not focusing on marketing, branding by the same Buddhist way of not-doing. I think that's the context of Allison's and Benjamin Frost's statements.Focusing on branding for its own sake allows one to forget the integrity of the product, which would make your brand if you only made it and what it does for the user the focus of your message. MBA brand-happy marketers are not generally aware of this...
Correct, for that very reason. One other possible cosmic reason: Jobs's and Apple's dedication to making people's lives better, not stupider.More posts on this above.
Surprise, you and DroidFTW and even lkrupp don't get it. /sSee Ochyming's post above for the link to Allison Johnston's first-hand account. Steve Jobs rightfully hated the present-day obsession with branding and marketing, which now extends into areas like, e.g., politics, turning parties and candidates into commodities. That sort of thing.I'm reading between the lines, but what Jobs was objecting to is the manufacture of awareness in the "target market," rather than...
Thanks for these links. I think the reason it's a good idea for AI to keep track of this field is that Apple is no doubt working on a solution to the design problems with these wearable displays. I base this on their patents and on common sense.The main problem is how much clunky plastic one has to put on one's face with these designs. Oculus is going with major facebox, while Sony is going for futuristic Japanese RobotBoy. Neither is going to be suitable for mass...
There have been several reviews, yes, but you have to pay attention to the details, which we spent a lot of time going over when the mini retina came out. I thought maybe you had some new information, but I see you don't.The problem with the mini retina displays was that they were NOT IGZO, like the iPad Air. DisplayMate's conclusion was that the backlighting on the mini's display had to be adjusted in color to save battery life, thus reducing color gamut. It would have...
It will probably get cheaper. This is just the first change in the innards to take advantage of the platform. Other price reductions will probably follow on economies of scale and production cost paydowns.The other thing that's always missing in the 5c forecast is the China Mobile 4G effect, which won't be showing up until the end of this year. How come you don't take that into account?Not to pick on you, nobody else makes this simple observation either.
I'm surprised no one ever busted Coke on that New Coke ruse. It was clear to me at the time that they:1. Made a New Coke that was said to taste more like Pepsi.2. Waited for people to get all worked up about how they hated the change, and thus hated Pepsi by implication.3. Changed back to Classic, thus proving that Pepsi was not worth copying.You had to be there. It all went like sinister clockwork. If you fell for it then, you don't have to keep falling for it now.The...
"Other sources" won't do here, and what does "relatively poor display performance" mean? Please clarify, seriously.
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