Things are not so simple as that, methinks. What Apple requires for iPad displays in the tens of millions, GF/2 and maybe IGZO ready, are completely unknown to us. We can assume that they're different from what Asus, Amazon or Samsung require. We know that Apple has been doing something mysterious in display development with Sharp, LG, AUO, etc. etc.Why would you assume that Tim Cook is dithering, or that Apple hasn't been spending heavily in this area for years?