This is really really killing me. JUST KEEP THE NAME THE SAME, YOU IDIOTS. YOU KNOW IT WORKS ALREADY. This is only funny when it is. Read: it’s not. What possible justification could you have for that? No, “empathy” has nothing whatsoever to do with this at all. Apple wants you to have your own device. How complicated is that to understand? 50% wrong. 100% wrong.