[[SPOILER]]My thinking exactly. The content industry is really trying to keep Apple from offering a unified ecosystem (I.e. they want consumers to buy from dozens of providers). The only alternative for Apple, is the threat (and I don't think it's an empty one) of going it alone. Apple's cash stockpile will have the industry very worried. Ideally though, Apple would set-up a subsidiary for this, so as not to get distracted.
9/1/15 at 3:03am