Probably true for the general public. We tend to think of physics - solid state electronics - as the true wizardry. And indeed it is wizardry. But as the computer age has evolved, Microsoft and Apple have taken a lion's share of industry profits. Two companies with heavy software focus. Obviously Apple is focused on a great end result and uses all weaponry - design , software and hardware, amongst others. Software is clearly equal to the other tools in the toolbox.