When the financial sector collapsed and the government (the one that talks about small government) propped up the banks. They said of some of them ... " they are TOO BIG to fail"
the key words here are 'TOO BIG'
In this case it is not that Apple is TOO BIG to fail, rather Apple has a cultural paradigm that will more likely see it succeed. Also Apple never talks about itself in the negative, only the positive - M$ does the opposite.