most TV's have glossy screens. I was limited to 2 brands when I was shopping for mine last year.
I found zero plasma's with a matte screen. only Sony and Samsung make matte (LED/LCD @52")
I find glossy to be superior (for laptops) and glare isn't a huge problem because you can adjust the angle easily on a portable, but for my TV, glossy was a no-go because my living room has 3 5'X5' East facing windows.
back on topic - if AAPL is going to sell a set, there better be...