That is true. I was over on a forum populated by many Fandroids yesterday, and almost every one of them was complaining about the price. It's almost double of what those kind of people are used to paying, and most of them simply wont be getting it, because it's priced out of their range. It's also huge. It's taller, thicker, wider and heavier than the 6+, which is large to begin with. It's too big for most people. Not everybody wants a phablet.