Yes of course. I trust Apple way more than I trust any of these other companies with my information. I have an Apple TV, and that's the way to go. I was merely referring to the people who buy these so-called smart TV's and use them to access the content. I don't really care about those people, and if all of their viewing habits and private info is being collected, then that's their problem.
On the menu on top, you just click on Apple Retail Store. Then, on the next screen when you get to your store, you can choose from Genius Bar, Workshops and My Reservations. I haven't really used the iPhone version much, but this iPad version doesn't seem difficult at all.
It sounded like you were making a statement, but if it's merely an opinion, then I have no problem with that. And yep, you are right, there are opinions all over the place here, I can't disagree with that.