He is behind some really nice designs, so he deserves it!
I remember unpacking my first iMac, a Blueberry iMac a long time ago (must've been '98), and I thought that it looked so damn cool after I got it all set up on my desk. That was still in the age where everything was beige, bland, boring and ugly. Apple's products are to be shown, displayed and proudly used. Other company's products are to be hidden away and never to be spoken of, like a dark family secret.